August 1, 2025
Shop stories: Explore Glo Health in Elsternwick Village
Adam Pincus’ dad was a pharmacist, so he grew up absorbing a great deal of information about health care and busy retail environments.
He took his love for it in a different direction from his father, however, choosing naturopathy rather than traditional pharmaceuticals.
Adam is now the proud owner of Glo Health in Elsternwick Village, fulfilling his long-held dream of combining professional knowledge and retail under one roof.
“I always loved the dynamic of retail and the face-to-face contact,” he said.
“When I became a naturopath, I enjoyed running my practice but felt I had more to give than just the one-on-one care in a clinical environment
“I wanted to be able to provide information, share knowledge on a broader basis.”
Advice, care, and products
Glo Health, which celebrated 14 years of operation in May 2025 now has more than 200 people coming through its doors daily, 7 days a week – seeking advice, products, information, and care.
“Over the years we have built up a loyal client base,” Adam said.
“They trust us enough to seek advice and ask questions if they want to.
“And on top of that, there is the retail element. We have over 7,000 products in stock at any given time.”
Glo Health is the all-in-one health store that Adam always intended. It is, as he said, his dream in action.
Glo Health stocks natural, skin, beauty, and hair products, as well as organic groceries (including bread, fruit and veg, gluten-free, vegetarian, vegan, keto, paleo, and Kosher products). The shop also has a vast range of health supplements, household and pet products, as well as an on-site herbal dispensary.
The store also has a team of naturopaths to offer advice and expertise, and in the upstairs clinic, there are a variety of practitioners, who work independently of the store. They can be found on the Glo Health website.
Focus on advice and expertise
Adam believes the reason Glo Health attracts new and returning customers is because they trust the advice they receive, which comes from trained naturopaths and experienced retail staff. Their customers also love the huge range of healthy products on offer in-store.
He describes Glo Health as “a destination of wellbeing” and says excellent customer service is the hallmark of his health store.
“There is a growing awareness of holistic health as people become disenchanted with orthodox offerings, but often people turn to Dr Google and they become confused or overwhelmed,” Adam said.
“We offer expert advice from experienced staff and build a rapport with customers who return again and again.”
An Elsternwick local
Adam, who has always lived around the Elsternwick and Caulfield areas, loves the local community.
“Elsternwick has a very broad demographic – a range of generations – and we see all of that represented in the store,” he said.
“Our shopping strip is a little bit away from the main retail area, but it is a vibrant strip.”
Adam and his staff have worked hard to make Glo Health the place he always hoped to create. He said the past 14 years have been very rewarding.
Creating happier customers
“I love coming to work. It’s challenging but rewarding, and I’m always learning about business and tweaking to get things right,” he said.
Another integral part of the business is Glo Health’s e-commerce store, which was established during Covid and has gone from strength to strength, offering another option to those customers aren’t able to make it into the physical store, to still shop from Glo’s extensive range.
“It is a great addition to what we already have to offer,” Adam said.
In essence, what Glo Health gives customers is not just products, but an understanding of them.
“Communication is our key and that gives people what they need to make an informed choice about their health and lifestyle. That, in turn, gives them ownership of the whole process,” he said.
“What we want is people to leave here happier and more satisfied than when they arrived.”
This is essentially Glo Health’s main mission statement and is actioned every minute, of every working day.
